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Beat The Heat

Beat The Heat started off as a small digital based awareness campaign, to run during summer camp season. After the client saw how we were able to visual convey the common dehydration message, we were given the opportunity to take the creative offline, and onto the sidelines. The strategy of  getting our message to the actual point of dehydration was the driving success behind this campaign. 


Group Creative Director: Tony Snethen

Associate Art Director: Amanda Laffoon

Copywriter: Jonathan Vigliaturo