Beat The Heat
Beat The Heat started off as a small digital based awareness campaign, to run during summer camp season. After the client saw how we were able to visual convey the common dehydration message, we were given the opportunity to take the creative offline, and onto the sidelines. The strategy of getting our message to the actual point of dehydration was the driving success behind this campaign.
Group Creative Director: Tony Snethen
Associate Art Director: Amanda Laffoon
Copywriter: Jonathan Vigliaturo