To create social post for not only Facebook, but Twitter, Instagram, and Tumblr as well. Despite being in market for four years, Gatorade's tagline wasn't connecting with their teen consumer. The challenge was to help the consumer understand what Win From Within means through multiple themed pillars including: On the Sidelines, Used by Pros, Heritage, and Mind, Body, Fuel.
Group Creative Director: Tony Snethen
Creative Director: Nick Allegri
Art Director: Amanda Laffoon
Senior Copywriter: Ryan Simpson
Copywriter: Robert Abasolo