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G Social


To create social post for not only Facebook, but Twitter, Instagram, and Tumblr as well. Despite being in market for four years, Gatorade's tagline wasn't connecting with their teen consumer. The challenge was to help the consumer understand what Win From Within means through multiple themed pillars including: On the Sidelines, Used by Pros, Heritage, and Mind, Body, Fuel.



Group Creative Director: Tony Snethen

Creative Director: Nick Allegri

Art Director: Amanda Laffoon

Senior Copywriter: Ryan Simpson

Copywriter: Robert Abasolo