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Inches Posters


Demonstrate the sometimes overlooked but significant impact hydration has on sport.


Create a poster series that showcasing the idea that once you reach a certain level, the difference between winning and losing can be measured in inches. Being the best is about doing all the small things right, like staying hydrated, so that when your opportunity arises, you can seize it.


Group Creative Director: Tony Snethen

Associate Art Director: Amanda Laffoon

Copywriter: Jonathan Vigliaturo