CHALLENGE: Launch the 3rd watch in the vivo line.
INSIGHT: People needed more. More features. More life.
IDEA: More ways to beat yesterday.
FILM: In a :30 spot made to feel as if it was one continuous take, we show active people using vívo products to their fullest extent throughout the day.
PRINT: Highlighting the three core features of the vívoactive 3 as well as displaying the full lineup of vívo devices, we created a series of stylized print ads to introduce consumers to the products.