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forerunner 245

CHALLENGE: Launch the new Forerunner 245 Music for that mid-level runner

INSIGHT: This consumer is a runner, they run and dont need to worry about everything else.

IDEA: You run, It thinks.

:30 TV and Trade Show Video

We filmed a runner at the end of a long run, listening to her favorite track as the watch is rattling off stats and features to keep the runner going all the way to the end. This clip was used at trade shows, retail locations and also on Garmin.com.

245_print.png

Print ads were created to run in specific running publication appealing to that midlevel 10K runner.

CREDIT//

Senior Copywriter: Ryan Carrothers

Associate Creative Director: Amanda Laffoon

Creative Director: Matt Bowne

Video Editor: Craig Brown