In partnership with XBOX, we created a performance based workout plan exclusively for XBOX ONE. Giving our teen audience the opportunity to workout along side some of the worlds best athletes. Training videos ranging from agility, strength, stamina, and recovery. All offering insights from the Pros and their celebrity trainer. Taking Gatorade to a platform synonymous with gaming was a first for the brand, but opened the doors to associate Gatorade not only with hydration, but with performance as well.
Group Creative Director: Josh Kell
Creative Director: Derek Anderson
Associate Creative Director: Adam LaRocca
Art Director: Amanda Laffoon
Copywriter: Robert Abasolo